SEO & SM Marketing Analyst

in Coon Rapids, MN

(Regular Full Time)

Please fill out this quick questionnaire: (minimum requirements for this position)
Are you a current or previous employee of HOM Furniture, Inc?
Are you authorized to work in the United States?

List of available schedules for the above position:
Work Days Shift Schedule Details Pay Range Pay Type
Mon, Tue, Wed, Thu, Fri open Hourly

HOM Furniture Inc is seeking an SEO Marketing Analyst with excellent writing skills in AP format.  The mission of this position is to maximize our SEO and Social Media presence.  This is a full time in house position that will have a more hands on and responsive approach to SEO.  It will be responsible for all SEO and Social Media activities such as content strategy, content posting, link building, and keyword strategy to all major search networks.  This position will have a working knowledge and can identify trends in the industry.  It requires continual learning and fine-tuning to discover how this industry is constantly shifting.  The SEO & SM Marketing Analyst will work on all brands – HOM Furniture, Dock 86 and Gabberts.

Please, no phone calls or emails. A representative will contact you via phone or email regarding your application.


Required Skills:

  • 4 years Bachelor degree in Journalism or Communication
  • Proficient understanding of AP Style of writing, Microsoft Word and Excel
  • Experience in executing and analyzing SEO
  • Experience and Success in Link Building
  • 1-2 years experience with writing & managing blogs and SM content.
Essential Duties and Responsibilities

Essential duties & responsibilities include the following. Other duties may be assigned.

Scope of the SEO duties:

  • Ability to write content
  • Optimize Copy & Landing Pages for SEM
  • Train product merchants on SEO writing skills
  • Maximize volume of inbound organic traffic from search engines to website.
  • An understanding of HTML and CSS
  • Experience with Google’s Keyword Tool
  • Understanding of Google’s, Bing’s & Yahoo’s services, analytics and webmaster tools.
  • Track, collect, report & analyze website analytics and PPC campaigns
  • An understanding of mobile strategy and how it relates to SEO
  • Knowledge of how press releases, social media and blogging strategies work with SEO.
  • The ability to work with back-end SEO elements

Scope of the SM duties:

  • Write and deliver engaging daily content for all social media platforms to include but not limited to Facebook, Pinterest, Twitter, Houzz, Utube, Snapchat and Instagram
  • Write informational and continuous content for blogging, and newsletters
  • Be a brand advocate and maintain quality assurance in social media spaces
  • Maintain Video Uploads

Scope of other duties:

  • Interface with key buyers, visual merchandisers and web design team to develop content for product videos on line and events for all brands.  
Education and/or Experience

A four year Bachelors degree in Journalism or Communication. 1-2 years of experience with writing & managing blogs and SM content.

Language Skills

Requires skills to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Possess skills to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Demonstrate the ability to communicate in English, both verbally and in written format.

Mathematical Skills

Mathematical aptitude to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Must be able to compute rate, ratio, and percent and to draw and interpret bar graphs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand for sustained periods of time, move about on foot to accomplish tasks, use spoken word to communicate, and perceive the nature of sounds at normal speaking levels with or without correction.

The employee is occasionally required to sit or remain in a stationary position for extended periods of time; use hands to handle or feel objects with either the entire hand or fingers, including typing. Reach with hands and arms in any direction, ascend and descend ladders and stairs using feet and legs and/or hands and arms. Stooping by bending downward and forward by bending at the waist, kneeling or bending at the knees to come to a rest on knee or knees, crouching by bending the body downward and forward, or crawling by moving about on hands or hands and feet. The employee must occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close visual acuity to perform activities such as: preparing and analyzing data or figures, transcribing, viewing a computer terminal, extensive reading, visual inspection involving small defects, and using measurement devices.

Reasoning Ability

Need to be able to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.